XChateau: Mapping Flavor Profiles for Wine w/ Katerina Axelsson, Tastry

XChateau: Mapping Flavor Profiles for Wine w/ Katerina Axelsson, Tastry

Frustrated by a lack of understanding of consumer taste preferences and a lack of data-driven decision-making about winemaking, Katerina Axelsson, CEO and Co-Founder of Tastry, built an AI and chemical analysis system to solve this. With custom-built algorithms that take chemical analysis and develop flavor profiles and a database of consumer taste preferences that map to the US’s 248M adults, Tastry is paving a new, innovative way to use data to make and market wine. Listen to the interview here.

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