Tastry is a Sensory Sciences Leader that Pairs Products with People.
SOME OF OUR WINE CLIENTS
Our winery business experts are standing by to discuss how Tastry and its services can help your wine business. Please reach out to schedule some time with us and we will be in touch immediately.
Tastry and Your Customers
Our business started to help winemakers. Through our studies of changing wine consumption habits today, we saw how older customers have largely remained loyal, but the future of wine sales was an alarming mix of lost loyalties and confusion. So we created experiences for everyone that are simple, fun and on the electronic devices they engage on. Through Tastry personalized recommendations we are driving more repeat customers and creating a connected world of new ones.
Tastry and Your Winery
Every winery owner has a million things on their mind. At Tastry, we created products to assist them in both the science and business of their craft. We provide winemakers wine chemistry panels that provide data allowing them to adjust wines so they better match customer tastes. For Sales, we provide customer insights to make better targeting and distribution decisions. In both cases, we can save wineries money while helping them move more of their product.
Tastry Comprehensive Wine Chemistry
The first step toward growing a winery's business is to chemically analyze their wines and provide them with our Basic and/or Custom panels. The insights included help winemakers make proactive adjustments before the final product is bottled in order to best match their targets' tastes. Often this involves what we call "Computational Blending."
Tastry Palate Ranking and Predictive Scoring
Once a winery's chemical panels are added to our database, we are able to match individual wines to unique customer palate data we have gathered through retail kiosks, mobile apps and digital properties. By merging these sets of data we can predict how many palates each wine will rank well for, and even provide predicted scores at different price points to maximize margin!
Are you up to speed on what's going on in the Wine Industry and how you need to adjust? Download the "State of the Wine Industry 2019" report from Silicon Valley Bank here.
Wineries deserve to be judged on the quality of their wines - not the size of their ad budgets. We created Tastry to give them that fair shake. Around here we believe that every wine could be someone's favorite.
Katerina Axelsson, Founder and CEO of Tastry