Introduction

Wine Business Monthly: Program Announced to Aid Artisan Wineries in the U.S.

Tastry announced PAVE (Protecting Artisan Vintners through E-commerce), an initiative to quickly grow wine sales for boutique brands during this time of crisis when tasting rooms across the country are closed for the foreseeable future.

Wine Business Monthly: Program Announced to Aid Artisan Wineries in the U.S.

Tastry, the leading sensory sciences company, announced PAVE (Protecting Artisan Vintners through E-commerce), an initiative to quickly grow wine sales for boutique brands during this time of crisis when tasting rooms across the country are closed for the foreseeable future. The PAVE initiative includes a rapid winery onboarding program, and a commitment to purchase the first case of approved SKUs.

Read more here.