How Winemakers Can Navigate the Challenges in the RTD Space
RTDs (ready-to-drink beverages) have been deemed “the next opportunity” for the alcohol market. We see this with the growing amount of canned wine seltzers and cocktails offered by brands like Cutwater, Truly, and White Claw, just to name a few. A recent article by Brigid Mannarino discusses how Duckhorn and Decoy are among the few wine brands […]
It’s a Match! How to Use Your Customer’s Tastry Preferences in Marketing Campaigns
Crafting personalized marketing messages is imperative for any business, especially in the wine industry where opinions in wine can differ so greatly from person to person. In fact, the majority of consumers now expect that companies will be capable of anticipating their individual needs. Before you tackle generating personalized marketing messages, you have to learn […]
How to Align Your Winemaking, Sales, and Marketing Teams
From the moment you pick the grapes to when your bottled wine hits the shelf, there are a lot of hands that work tirelessly to produce an exceptional product. However, it’s not always easy for sales and marketing and winemaking teams to align on what they’re creating. For example, marketing might say something like, “Make […]
Building Wine Brands People Love: Spotlight on Andrew Nelson, President of WarRoom Cellars
Known for its fun and engaging labels and displays, WarRoom Cellars focuses on delighting customers through creating inspirational moments around each of their wines. “Evoking emotion is key for a brand,” says Andrew Nelson, WarRoom Cellars’ president. Andrew harnessed his entrepreneurial spirit in the alcohol and beverage industry from a young age. He went from […]
2022 Year in Review
Our clients had some very insightful things to say this year as they reflected on the work we’ve done together. Each shared their unique perspective on how incorporating Tastry’s technology has unlocked new visibility, enabling new outcomes that were previously inaccessible, and what that could mean for the wine industry as a whole. Tastry’s 2022 […]
Taking a Stand with Wine as a Conduit for Change: a Q&A with Jill Osur at Teneral Cellars
Today, customers expect brands to stand up and tell them what they stand for. In fact, 70% of consumers insist brands take a stand for issues they care about (SproutSocial). In our recent spotlight, we had the pleasure of meeting with Jill Osur, CEO and President of Teneral Cellars, to discuss her journey in the […]
Crafting Wine Experiences That Convert: A Q&A with Janie Heuck from Brooks Winery
Acquiring a new customer is anywhere from five to 25 times more expensive than retaining an existing one, according to research done by Bain & Company. It’s obvious: it costs almost nothing to show an already engaged wine club member a new varietal that was just released in an email, compared to spending marketing dollars […]
