2023 Year in Review

In a year of notable shifts and challenges, the wine industry has showcased its resilience and innovation. From evolving consumer preferences to heightened competition and supply chain disruptions, these challenges have spurred introspection and highlighted our industry’s adaptability. Despite the uncertainties, these changes also offer opportunities for growth and innovation. Together, we will navigate these […]

The Perfect Color Rosé

Rose color trends

From our chemistry data of the top wines in grocery retail, we looked at the top-selling rosés above $15 and found the trend of light rosés ever enduring.

How Winemakers Can Navigate the Challenges in the RTD Space

Tastry uses wine AI to help winemakers navigate challenges in the RTD Space.

RTDs (ready-to-drink beverages) have been deemed “the next opportunity” for the alcohol market. We see this with the growing amount of canned wine seltzers and cocktails offered by brands like Cutwater, Truly, and White Claw, just to name a few. A recent article by Brigid Mannarino discusses how Duckhorn and Decoy are among the few wine brands […]

It’s a Match! How to Use Your Customer’s Tastry Preferences in Marketing Campaigns

Crafting personalized marketing messages is imperative for any business, especially in the wine industry where opinions in wine can differ so greatly from person to person. In fact, the majority of consumers now expect that companies will be capable of anticipating their individual needs. Before you tackle generating personalized marketing messages, you have to learn […]

How to Align Your Winemaking, Sales, and Marketing Teams

From the moment you pick the grapes to when your bottled wine hits the shelf, there are a lot of hands that work tirelessly to produce an exceptional product. However, it’s not always easy for sales and marketing and winemaking teams to align on what they’re creating. For example, marketing might say something like, “Make […]

Building Wine Brands People Love: Spotlight on Andrew Nelson, President of WarRoom Cellars

Known for its fun and engaging labels and displays, WarRoom Cellars focuses on delighting customers through creating inspirational moments around each of their wines. “Evoking emotion is key for a brand,” says Andrew Nelson, WarRoom Cellars’ president. Andrew harnessed his entrepreneurial spirit in the alcohol and beverage industry from a young age. He went from […]

2022 Year in Review

Tastry wine AI clients reflect on the work we’ve done together in 2022.

Our clients had some very insightful things to say this year as they reflected on the work we’ve done together. Each shared their unique perspective on how incorporating Tastry’s technology has unlocked new visibility, enabling new outcomes that were previously inaccessible, and what that could mean for the wine industry as a whole. Tastry’s 2022 […]

Crafting Wine Experiences That Convert: A Q&A with Janie Heuck from Brooks Winery

Acquiring a new customer is anywhere from five to 25 times more expensive than retaining an existing one, according to research done by Bain & Company.  It’s obvious: it costs almost nothing to show an already engaged wine club member a new varietal that was just released in an email, compared to spending marketing dollars […]