Personalize Your Emails to Customers with Tastry Uncorked’s New Signularlized Marketing Feature
Traditional personalization marketing tactics are based on purchase history, abandoned cart, and even product page views. But what if you could improve upon these conventional strategies by generating personalized marketing messages based on knowing what wines your customers will actually like BEFORE they try them? Our original Tastry Uncorked software has achieved the first step […]
Who Are These Younger Wine Consumers and How Can You Reach Them?
People over 45 years old make up almost 64% of wine sales in the U.S. (Statista). Unfortunately, the older generations are dwindling, and the wine industry must adapt to the demands of the younger generations. The tasting room model is becoming less sustainable as younger consumers are increasingly purchasing online. In fact, did you know […]
The Challenges in Selling Wine Today and What You Can Do About Them
Working in sales or marketing at a winery, you have one of the hardest jobs in the industry.
Before Tastry, there have been few tools to help you accomplish your primary goal: identify which consumers will love which wines.