Beyond Critic Scores: Navigating the Evolving Landscape of Wine Preference

For decades, the world of wine has revolved around the expert opinions of critics. These discerning palates held the power to catapult a wine into stardom or consign it to obscurity. Robert M. Parker Jr.’s introduction of the 100-point wine rating system in the 1970s marked a turning point, simplifying the evaluation of wines and […]

The Grape Depression: Overcoming the Decrease in Wine Sales

Since 2022, wine sales have gone down by 3%, according to Wine Business. There are many speculations as to why wine sales are moving in a downward direction, and the San Francisco Chronicle has a great way of simplifying an overarching message in many of the theories: young people are drinking less wine, and wellness […]

How to Prepare for More Diverse Tasting Room Visitors

Use wine AI to prepare for more diverse tasting room visitors.

For many wineries, tasting rooms are a physical representation of their brand and a primary tool used to leave a lasting impression on their customers-– second to their wines, of course. Apart from the importance of leaving guests with a positive memory of your brand, tasting rooms are also one of the greatest sales conversion […]

Personalize Your Emails to Customers with Tastry Uncorked’s New Signularlized Marketing Feature

Traditional personalization marketing tactics are based on purchase history, abandoned cart, and even product page views. But what if you could improve upon these conventional strategies by generating personalized marketing messages based on knowing what wines your customers will actually like BEFORE they try them? Our original Tastry Uncorked software has achieved the first step […]

Who Are These Younger Wine Consumers and How Can You Reach Them?

People over 45 years old make up almost 64% of wine sales in the U.S. (Statista). Unfortunately, the older generations are dwindling, and the wine industry must adapt to the demands of the younger generations. The tasting room model is becoming less sustainable as younger consumers are increasingly purchasing online. In fact, did you know […]