Since 2022, wine sales have gone down by 3%, according to Wine Business. There are many speculations as to why wine sales are moving in a downward direction, and the San Francisco Chronicle has a great way of simplifying an overarching message in many of the theories: young people are drinking less wine, and wellness […]
We have some exciting news to share! Cameron Hughes of de Négoce has recently partnered with Tastry. Read more here.
Crafting personalized marketing messages is imperative for any business, especially in the wine industry where opinions in wine can differ so greatly from person to person. In fact, the majority of consumers now expect that companies will be capable of anticipating their individual needs. Before you tackle generating personalized marketing messages, you have to learn […]
Traditional personalization marketing tactics are based on purchase history, abandoned cart, and even product page views. But what if you could improve upon these conventional strategies by generating personalized marketing messages based on knowing what wines your customers will actually like BEFORE they try them? Our original Tastry Uncorked software has achieved the first step […]
For many wineries the ongoing challenge of each vintage is to find, grow, and retain customers for those wines. Your main goals are turning visitors into buyers, turning buyers into members, and growing the lifetime value of each customer. The Role of the Tasting Room The tasting room is where the traditional route to customer […]
SAN LUIS OBISPO, Calif., Dec. 13, 2021 /PRNewswire/ – Tastry, a leading sensory sciences company, has announced today that it has officially launched Tastry Uncorked, an artificial intelligence recommender tool that will now enable online retailers and wineries to provide personalized wine recommendations from their respective catalogues, directly to their consumers. “In retail, where Tastry began, a staggering 80 percent of […]