How to Align Your Winemaking, Sales, and Marketing Teams
From the moment you pick the grapes to when your bottled wine hits the shelf, there are a lot of hands that work tirelessly to produce an exceptional product. However, it’s not always easy for sales and marketing and winemaking teams to align on what they’re creating. For example, marketing might say something like, “Make […]
Revolutionary Tool Gives Winemakers New Visibility
The uniqueness and individuality of winemakers is a beautiful thing, and it is one of the many characteristics that make the wine industry so special. Because of their different palates and preferences, not all winemakers will like all wines. In the words of Steven DeCostca, Director of Winemaking for O’Neill Vintners and Distillers, “There may […]
