Can Tech Bridge the Gap with Millennial Wine Consumers?
Award-winning wine journalist Chasity Cooper highlighted four wine-focused tech companies that are exploring new ways to connect with younger consumers, including Tastry. Take a look here.
Who Are These Younger Wine Consumers and How Can You Reach Them?
People over 45 years old make up almost 64% of wine sales in the U.S. (Statista). Unfortunately, the older generations are dwindling, and the wine industry must adapt to the demands of the younger generations. The tasting room model is becoming less sustainable as younger consumers are increasingly purchasing online. In fact, did you know […]
