Beyond Critic Scores: Navigating the Evolving Landscape of Wine Preference
For decades, the world of wine has revolved around the expert opinions of critics. These discerning palates held the power to catapult a wine into stardom or consign it to obscurity. Robert M. Parker Jr.’s introduction of the 100-point wine rating system in the 1970s marked a turning point, simplifying the evaluation of wines and […]
How to Prepare for More Diverse Tasting Room Visitors
For many wineries, tasting rooms are a physical representation of their brand and a primary tool used to leave a lasting impression on their customers-– second to their wines, of course. Apart from the importance of leaving guests with a positive memory of your brand, tasting rooms are also one of the greatest sales conversion […]
