The Perfect Color Rosé
From our chemistry data of the top wines in grocery retail, we looked at the top-selling rosés above $15 and found the trend of light rosés ever enduring.
Beyond Critic Scores: Navigating the Evolving Landscape of Wine Preference
For decades, the world of wine has revolved around the expert opinions of critics. These discerning palates held the power to catapult a wine into stardom or consign it to obscurity. Robert M. Parker Jr.’s introduction of the 100-point wine rating system in the 1970s marked a turning point, simplifying the evaluation of wines and […]
Decanter: Into the future of American wine
“As younger generations come to wine, the sheer variety (flavors, styles, regions) can present a hurdle. For wine enthusiasts, the differences in wine style and varieties keep us exploring. But new drinkers with limited budgets are hesitant to hand over hard-earned cash for something they may not wholly enjoy while learning the nuances of wine […]
How to Prepare for More Diverse Tasting Room Visitors
For many wineries, tasting rooms are a physical representation of their brand and a primary tool used to leave a lasting impression on their customers-– second to their wines, of course. Apart from the importance of leaving guests with a positive memory of your brand, tasting rooms are also one of the greatest sales conversion […]
How Winemakers Can Navigate the Challenges in the RTD Space
RTDs (ready-to-drink beverages) have been deemed “the next opportunity” for the alcohol market. We see this with the growing amount of canned wine seltzers and cocktails offered by brands like Cutwater, Truly, and White Claw, just to name a few. A recent article by Brigid Mannarino discusses how Duckhorn and Decoy are among the few wine brands […]
Can Tech Bridge the Gap with Millennial Wine Consumers?
Award-winning wine journalist Chasity Cooper highlighted four wine-focused tech companies that are exploring new ways to connect with younger consumers, including Tastry. Take a look here.
