In collaboration with long-term client Alex Remy from Atlas Wine Co., we explore the impact of extraction methods on wine phenolics. Discover how the use of gentle destemming technology, co-fermentation, and saignée techniques influence color, tannin, and consumer sentiment. Through phenolic analysis and sensory predictions, we uncover the secrets behind crafting wines that appeal to a diverse range of palates.
From our chemistry data of the top wines in grocery retail, we looked at the top-selling rosés above $15 and found the trend of light rosés ever enduring.
“Buttery Chardonnay” has resurfaced in popularity and is a topic of interest in contemporary winemaking discussions. Leading brands such as E&J Gallo have reintroduced buttery chardonnays, like their 2021 Barefoot Buttery, attesting to the renewed consumer interest. We compared the top-selling 10 buttery chardonnays (BC) and 10 regular chardonnays (RegC) at similar price points.
This article is a summary of a longer story published on Unite.AI called: How Tastry “Taught a Computer How to Taste.” To read the full story, click here. When we embarked on our research journey six years ago, we had a simple yet ambitious hypothesis: the key to understanding how people perceive wine—its taste, […]
For decades, the world of wine has revolved around the expert opinions of critics. These discerning palates held the power to catapult a wine into stardom or consign it to obscurity. Robert M. Parker Jr.’s introduction of the 100-point wine rating system in the 1970s marked a turning point, simplifying the evaluation of wines and […]
For many wineries, tasting rooms are a physical representation of their brand and a primary tool used to leave a lasting impression on their customers-– second to their wines, of course. Apart from the importance of leaving guests with a positive memory of your brand, tasting rooms are also one of the greatest sales conversion […]
Did you see Tastry CEO Katerina Axelsson’s presentation at Unified? Learn more about Tastry’s approach to consumer-based sensory science using novel chemistry and AI.
The uniqueness and individuality of winemakers is a beautiful thing, and it is one of the many characteristics that make the wine industry so special. Because of their different palates and preferences, not all winemakers will like all wines. In the words of Steven DeCostca, Director of Winemaking for O’Neill Vintners and Distillers, “There may […]
Traditional personalization marketing tactics are based on purchase history, abandoned cart, and even product page views. But what if you could improve upon these conventional strategies by generating personalized marketing messages based on knowing what wines your customers will actually like BEFORE they try them? Our original Tastry Uncorked software has achieved the first step […]
Retail Touchpoints wrote a piece about product recommendation in a market where more and more products are being introduced and brands are struggling for recognition. Read more here about the problem presented and how Tastry is changing the game.