How to Align Your Winemaking, Sales, and Marketing Teams
From the moment you pick the grapes to when your bottled wine hits the shelf, there are a lot of hands that work tirelessly to produce an exceptional product. However, it’s not always easy for sales and marketing and winemaking teams to align on what they’re creating. For example, marketing might say something like, “Make […]
Building Wine Brands People Love: Spotlight on Andrew Nelson, President of WarRoom Cellars
Known for its fun and engaging labels and displays, WarRoom Cellars focuses on delighting customers through creating inspirational moments around each of their wines. “Evoking emotion is key for a brand,” says Andrew Nelson, WarRoom Cellars’ president. Andrew harnessed his entrepreneurial spirit in the alcohol and beverage industry from a young age. He went from […]
