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Rose color trends

The Perfect Color Rosé

Unlike the vibrant colors of Taval or California white zin, today’s rosés are lighter than ever. Whether this trend is forever or here to stay is still yet to be seen, but our data still shows this rosé color trend continues.

From our chemistry data of the top wines in grocery retail, we looked at the top-selling rosés above $15 and found the trend of light rosés ever enduring. Figure 1 shows the high level of heterogeny in the top rosés.

How much does color matter when it comes to consumer appeal? Which color hues perform the best? If you’re building a rosé (or any other varietal/blend), we have some interesting answers for you. Shoot us a note at hello@tastry.com and we’ll reveal the brands and the bigger picture about what’s happening in the chemistry of these wines. Better yet, let us analyze your wine and we’ll compare its predicted performance against a market leader of your choice at no additional cost. 

Blending and Fining to Perfection

Blending is perhaps the most cost-effective approach available to winemakers after fermentation is complete to achieve the desired color. Where one rosé lot might have slightly too much color and another might have too little, they may be available to blend in a ratio to produce a perfect color.

When blending can often get a winemaker to the right color, the ideal color blend might not be possible to make in sufficient quantities or might have an unideal flavor profile. 

Where several thousand different treatments might all be able to achieve an ideal color, a winemaker’s ability to treat a wine to get a perfectly colored, flavorful rosé, can be limited by the availability of time to run multiple one-variable-at-a time fining trials.

The Perfect Color, Every Time

Imagine starting your blending process with six ideal candidates optimized for color and flavor profile, consumer appeal, prior vintage consistency, and/or competitive strength. A growing number of wines in the market start with blending models produced directly from their tank samples by Tastry’s CompuBlend® software. The sheer simplicity, speed, and low cost to produce accurate blend candidates validated against U.S. consumer palate data is unmatched. To learn more about Tastry CompuBlend® or to evaluate it for your wine program, send us an email to hello@tastry.com

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