Crafting personalized marketing messages is imperative for any business, especially in the wine industry where opinions in wine can differ so greatly from person to person. In fact, the majority of consumers now expect that companies will be capable of anticipating their individual needs. Before you tackle generating personalized marketing messages, you have to learn what wines each customer will enjoy. Thankfully, Tastry Uncorked takes care of this first step for you by anticipating what your customer likes before they even taste your product. With the Tastry Uncorked Palate Quiz, customers answer a few questions that match your wine inventory to the customer’s unique palate preferences by determining how well your wines’ chemistry will match your customers’ palate. The information Tastry Uncorked collects on customers preferences within your inventory can help you curate marketing campaigns for each individual customer. This information flows into your CRM and email service provider automatically using Tastry’s API, which creates custom attributes to append to each customer’s profile. Much like attaching a customer’s first and last name, birthday, and location to their email address, Tastry attaches the customer’s wine preferences to their profile in your CRM. The marketing campaigns you create with these Tastry attributes can automatically display personalized products in your email or text campaigns for each individual customer by using codes to generate the product names, descriptions, and images based on each customers’ results for the Tastry Uncorked quiz. It’s like you’re single-handedly designing personalized emails for hundreds or even thousands of individuals, but with the work of building only one campaign. Not only can you use your Tastry attributes to personalize your campaigns to your customer’s palates, but these Tastry attributes are flexible enough to let you create your desired look, feel, and language of your brand. You can choose to use one of Tastry’s stock email templates (provided to you by your Tastry customer success manager) or insert Tastry attributes into a message within an existing email template you have. There are multiple ways that you can use Tastry Uncorked to boost your marketing strategy. Here are a few examples of how you can use Tastry to reach your customers in a hyper-targeted, highly-personalized way:
When someone takes the palate quiz, add them to a campaign series showcasing their top matches.
You have a wine that needs to go on sale.
You add a new wine to your inventory.