Tastry Insights Dashboard

Get game-changing insights on your wine

The Tastry Insights Dashboard connects you to your wine’s chemistry, your competitors’ wines, and your customers’ palates, giving you a competitive advantage to produce wines your market will love.

Use Cases

Predict your wine’s performance before it hits the bottle

Shed light on what consumers want

Tastry uses two proprietary data sets to analyze the correlations between wine chemistry and individual consumer taste preferences. Think of Tastry as your permanently empaneled focus group.

what people want
connect the dots

Connect the dots between chemistry and market performance

Until now, it’s been impossible to quantify how the concentration of certain compounds that defines a wine’s character will be perceived by the consumer palate. Tastry will connect the dots between the levels and concentration of these compounds and consumer preferences, giving you early insight into your wine’s market performance.

Align teams by using a shared language

Tastry helps translate wine chemistry markers into terms that align your team on a shared vision to create a wine your market will love. Learn how the tannins, oak components and esters in your wine will be perceived by consumers in terms of mouthfeel, sweetness, boldness, and more.

CompuBlend Icon - Blending samples into wine
understand your competitors

Understand your competitors

Have you ever wondered what it is about your competitors’ wines that has them perform well in the market? It might not be something you can pick out by tasting the wine alone. On the Tastry Insights Dashboard, you can compare the chemistry of your wine to that of your competitors to get an idea of what’s working for them in the market.

Innovate without risk

As an artist, you want to broaden your horizons and create a product that will revolutionize the wine industry. But with that comes the risk of creating a product the market might not like. You can mitigate this risk using Tastry’s insights, seeing real-time consumer palate data and how that lines up with the samples of wine you are creating before it ever hits the bottle.

CompuBlend Icon - Blending samples into wine (1)

What our clients say

“When Tastry associates the chemistry and resulting experiences, it tells me, “People enjoy your wine in a certain way, and you can quantify that, and I can tell you if they will like it or not.” I couldn’t get results on our wine fast enough.”


Juan Munoz-Oca, Ste. Michelle Wine Estates

How it works

Send us samples of each wine in your assortment for analysis in our lab

We analyze the total chemistry of your samples and provide you visibility on over 70+ chemistry data points for all wines tested to provide you with a greater understanding of the current product and product year-over-year.

View your wine’s chemistry and market performance metrics in your dashboard

Tastry measures your wine’s chemistry against a database of ~247M drinking age palates, across the U.S. The results show the percentage of consumers in a market who will like each wine.

Whether you’re trying to get a leg up on the competition, expand your existing line without compromising consistency or simply broaden your wine’s palate space, you can use Tastry’s insights to help you achieve your goals.

Get unprecidented visibility into what consumers will think about the wine.

View predictive blends alongside finished bottles and competitor wines.

Compare and contrast samples to one another for all chemistry markers and market insights.

Custom Solutions

Ask about our custom solutions for your winery’s unique needs

Whether you’d like to create a low-alcohol wine, move from barrels to staves, or ameliorate the effects of smoke taint, we can work directly with you to help you achieve your specific goals.

Ready to get started? Schedule a free demo.

A selection of our winery partners

image (3)