Tastry for Wineries
Grow your wine business with sensory science and artificial intelligence
How Tastry helps wineries
Predictive Wine Chemistry
Predict how successful a wine will be in the market with Tastry’s comprehensive chemical analysis.
Virtual Tasting
Customers can virtually taste any wine in a winery’s inventory – increasing total sales.
Create New Customers
Find and engage new wine lovers across generations of customers.
Nationwide Exposure
Get in front of wine lovers across the United States for ZERO additional marketing investment.
Increase Satisfaction
Customers using Tastry are 45% happier with their wine purchase.
Save Money
Use Tastry’s comprehensive wine chemistry reports to offset some of your testing expense.
The wine industry has a clear need for simple, rapid and cost-effective techniques for objectively evaluating the quality of grapes, wines and spirits.
R.G. Dambergs, A. Kambouris, N. Shumacher, I.L. Francis, M.B. Esler, M. Gishen
Tastry and your customers
Our business started to help winemakers. Through our studies of changing wine consumption habits today, we saw how older customers have largely remained loyal, but the future of wine sales was an alarming mix of lost loyalties and confusion. So we created experiences for everyone that are simple, fun and on the electronic devices they engage on. Through Tastry personalized recommendations we are driving more repeat customers and creating a connected world of new ones.
Tastry and your winery
Every winery owner has a million things on their mind. At Tastry, we created products to assist them in both the science and business of their craft. We provide winemakers wine chemistry panels that provide data allowing them to adjust wines so they better match customer tastes. For Sales, we provide customer insights to make better targeting and distribution decisions. In both cases, we can save wineries money while helping them move more of their product.
Metrics
Tastry aggregates the consumer score of a wine with over 92% accuracy before it hits the market. Our “Computational Blending”, or Tastry CompuBlend™, predicts wine that will be crowd pleasers. We increased the score of a wine from 3.6 to 3.95, raising its retail value from $15.66 to $32.48 — a 207% increase!
01/04
Wine Chemistry Analysis
The first step toward growing a winery’s business is to chemically analyze their wines. Tastry goes above and beyond basic chemistry evaluations by using our proprietary model which ‘teaches a computer how to taste’ to compute exclusive sensory characteristics such as Sweetness, Boldness, Mouthfeel, etc.
02/04
Predictive Analysis
Once a winery’s chemical panels are added to our database, we are able to couple that wine data with customer palate data. By merging these sets of data into the Tastry Palate Matrix™ we can predict how many palates each wine will rank well for, and even provide predicted scores at different price points to maximize margin!
03/04
Tastry CompuBlend™
The insights gathered from each wine’s chemistry analysis and predicted market performance can be used to assist winemakers to make blending decisions before the final product is bottled. With Tastry CompuBlend™, winemakers now have the ability to create products that best match their targets’ tastes using a data driven approach.
04/04
Interested? Inquire here!
Once a winery’s chemical panels are added to our database, we are able to couple that wine data with customer palate data. By merging these sets of data into the Tastry Palate Matrix™ we can predict how many palates each wine will rank well for, and even provide predicted scores at different price points to maximize margin!
Wineries deserve to be judged on the quality of their wines – not the size of their ad budgets. We created Tastry to give them that fair shake. Around here we believe that every wine could be someone’s favorite.
Katerina Axelsson, CEO and Founder of Tastry
Our Wine Partners
We currently work with more than 150 wineries