Tastry for Retailers
Leverage sensory science and artificial intelligence to improve every aspect of a store’s wine aisle sales
How Tastry helps retailers
Tastry provides shoppers with personalized, localized wine recommendations in the wine aisle, ecommerce site, and shopping app.
Optimized Product Mix
Get real-time insights about which individual products and product groups match customer tastes.
Customer Loyalty & Satisfaction
Tastry personalized product recommendations have increased customer satisfaction by 45%! This was found to directly impact shoppers’ decision on returning as loyal customers.
Lift Basket Size
Tastry’s advanced meal and food paring engine drives cross-
aisle sales and promotes basket lift.
Stores using Tastry to demystify the wine buying process report up to 20% increase in gross sales!
Get invaluable store-by-store inventory performance dashboards and customer insights.
Stores that are only a few miles apart can succeed or fail with different products and Tastry knows which ones will work where before the products ever get to the store. The implications for inventory efficiency, return on invested capital and square footage utilization are very big.
Richard Kestenbaum, Forbes
Demystify the Wine Aisle!
Let’s face it. Given the size of most wine aisles, there is a fantastic choice waiting on the shelf for just about every wine shopper. Unfortunately, just about all shoppers lack the knowledge to simply select even a “good” wine for their personal tastes. A prolific wine aisle, meant to help shoppers, becomes a stressful stop in their shopping experience. Shoppers often “settle” for selections based solely on a label or price, and waste money on a wine they ultimately don’t like. Tastry demystifies the wine aisle for your shoppers with wines from your store assortment that are perfect for their individual palate preferences in just 20 seconds. Tastry’s interactive recommender platform can connect to any shopper touchpoint, including in-store kiosks, intelligent shelf labels, your shopping app, and commerce site.
On the back end, the store has access to invaluable information about the shopper, store inventory, preferences, and a host of other data that makes it easier to make product mix decisions. On top of that, since the Tastry account is easily accessed on a shopper’s mobile device, stores are able to retain up-to-the-minute insights into changing customer preferences.
The results for stores with Tastry kiosks? Better store branding, higher sales, bigger margins, higher customer satisfaction scores, and more loyal shoppers.
- 5 to 10 times ROI in first year
- 5% increase in gross sales
- 12% shopper engagement
- 18% organic lift in margin
- 35% increase in customer satisfaction
Track User Activity
Whether for a single store or for many, retailers can see real-time reports on how often their their customers interact with Tastry. Usage can be filtered by time increments and is broken out in easy-to-understand user segments. This screen illustrates the number of recommendations that were delivered to users who accessed the software – a measure that ties directly to increased bottle sales.
Receive consumer demographics and taste preferences with the data collected through your consumers’ activity. Since a majority of consumers purchase wine to drink with someone else or to give to someone else, Tastry can also unlock insights on the people they are buying wine for to help you sell wine that will be perfect for their friends.
Product Mix Optimization
Because the Tastry system is connected to store inventory, retail insights show how each individual product is performing. Trends in Top and Bottom Recommendations help retailers understand which products they should build inventory around. Comparing this data with sales, price, and margin information helps create the most optimal inventory mix to increase profitability and focus on what customers will love.
Simply throwing spaghetti at the wall (or wine into glasses as the case may be) doesn’t work. Supercharge your marketing by targeting your consumers with the wine you already know they’ll love and don’t bother wasting time or money marketing the ones they won’t.
Interested? Inquire here!
Our retail experts are standing by to discuss how Tastry can help your business. Please reach out to schedule some time with us and we will be in touch immediately.
Predicting what customers will love and choosing the right product mix has always been the secret to successful retail. But that means something different today than it did even a few years ago. So Tastry put more power in the customer’s hands, giving retailers the real-time insights they need to make quicker, smarter and more profitable decisions.
Katerina Axelsson, CEO and Founder of Tastry