“As younger generations come to wine, the sheer variety (flavors, styles, regions) can present a hurdle. For wine enthusiasts, the differences in wine style and varieties keep us exploring. But new drinkers with limited budgets are hesitant to hand over hard-earned cash for something they may not wholly enjoy while learning the nuances of wine appreciation.”
Our CEO and founder, Katerina, recently sat down with Clive Pursehouse at Decanter to discuss the solution to this problem as well as the trends and technologies shaping what’s happening in the wine industry. Read more here.