How Winemakers Can Navigate the Challenges in the RTD Space
RTDs (ready-to-drink beverages) have been deemed “the next opportunity” for the alcohol market. We see this with the growing amount of canned wine seltzers and cocktails offered by brands like Cutwater, Truly, and White Claw, just to name a few. A recent article by Brigid Mannarino discusses how Duckhorn and Decoy are among the few wine brands […]
Opinion: How AI is blurring real world from a computer generated one
Dan Hooper, co-founder and chief creative officer at YesMore Creative, shares his experiences and views on the crossroads of AI and the alcohol industry. Read more here. Photo credit: Dan Hopper’s AI generated image to help illustrate this article created by Midjourney
Can Tech Bridge the Gap with Millennial Wine Consumers?
Award-winning wine journalist Chasity Cooper highlighted four wine-focused tech companies that are exploring new ways to connect with younger consumers, including Tastry. Take a look here.
Food & Beverage Analytics: A Three Part Series on AI and Wine
David Beck, a blockchain and AI Economist, wrote a three part series on AI and the wine business. He interviewed many players within the wine and beverage industry including our very own Katerina Axelsson and Charles Slocum. His pieces include Why are wine critics afraid of AI? Wine – the only industry where critics are […]
Why Tastry’s Innovations Matter In Today’s Winemaking
As a winemaker, you’re a master chemist– even if your customers don’t know it. You leverage lifetimes of experience and expert intuition to annually produce one of the most dynamic and complex amalgamations of chemistry ever created for human consumption: wine. With a nice label, a good story, and enough money, most consumers can be […]
Who Are These Younger Wine Consumers and How Can You Reach Them?
People over 45 years old make up almost 64% of wine sales in the U.S. (Statista). Unfortunately, the older generations are dwindling, and the wine industry must adapt to the demands of the younger generations. The tasting room model is becoming less sustainable as younger consumers are increasingly purchasing online. In fact, did you know […]
The Challenges in Selling Wine Today and What You Can Do About Them
Working in sales or marketing at a winery, you have one of the hardest jobs in the industry.
Before Tastry, there have been few tools to help you accomplish your primary goal: identify which consumers will love which wines.
Does a Wine’s Taste Represent the Next Frontier in Digital Personalization?
Retail Touchpoints wrote a piece about product recommendation in a market where more and more products are being introduced and brands are struggling for recognition. Read more here about the problem presented and how Tastry is changing the game.