RTDs (ready-to-drink beverages) have been deemed “the next opportunity” for the alcohol market. We see this with the growing amount of canned wine seltzers and cocktails offered by brands like Cutwater, Truly, and White Claw, just to name a few. A recent article by Brigid Mannarino discusses how Duckhorn and Decoy are among the few wine brands […]
In 2020, wildfires wreaked havoc on many of California’s vineyards, leaving an impression of smoke in some of the wine produced with exposed fruit. Wineries not only had to sustain great losses within their portfolios, but also had to protect their reputation when mitigating how to use smoke tainted fruit. Many winemakers, including Keith Prader […]
Did you see Tastry CEO Katerina Axelsson’s presentation at Unified? Learn more about Tastry’s approach to consumer-based sensory science using novel chemistry and AI.
From the moment you pick the grapes to when your bottled wine hits the shelf, there are a lot of hands that work tirelessly to produce an exceptional product. However, it’s not always easy for sales and marketing and winemaking teams to align on what they’re creating. For example, marketing might say something like, “Make […]
As a winemaker, you’re a master chemist– even if your customers don’t know it. You leverage lifetimes of experience and expert intuition to annually produce one of the most dynamic and complex amalgamations of chemistry ever created for human consumption: wine. With a nice label, a good story, and enough money, most consumers can be […]
Working in sales or marketing at a winery, you have one of the hardest jobs in the industry.
Before Tastry, there have been few tools to help you accomplish your primary goal: identify which consumers will love which wines.
I attended TechCrunch Disrupt in San Fran this month, just wanted to share some quick thoughts about my first experience attending this event. As a start-up, my mission was to obviously get exposure for Tastry, however my main goal was to meet great people, connect and ultimately build mutually beneficial relationships. A bonus for me […]