How Winemakers Can Navigate the Challenges in the RTD Space

Tastry uses wine AI to help winemakers navigate challenges in the RTD Space.

RTDs (ready-to-drink beverages) have been deemed “the next opportunity” for the alcohol market. We see this with the growing amount of canned wine seltzers and cocktails offered by brands like Cutwater, Truly, and White Claw, just to name a few. A recent article by Brigid Mannarino discusses how Duckhorn and Decoy are among the few wine brands […]

Smoke Taint: Here’s What You Need To Know

Here's what you need to know about using wine AI to mitigate smoke taint.

In 2020, wildfires wreaked havoc on many of California’s vineyards, leaving an impression of smoke in some of the wine produced with exposed fruit. Wineries not only had to sustain great losses within their portfolios, but also had to protect their reputation when mitigating how to use smoke tainted fruit. Many winemakers, including Keith Prader […]

How to Align Your Winemaking, Sales, and Marketing Teams

From the moment you pick the grapes to when your bottled wine hits the shelf, there are a lot of hands that work tirelessly to produce an exceptional product. However, it’s not always easy for sales and marketing and winemaking teams to align on what they’re creating. For example, marketing might say something like, “Make […]

Why Tastry’s Innovations Matter In Today’s Winemaking

As a winemaker, you’re a master chemist– even if your customers don’t know it. You leverage lifetimes of experience and expert intuition to annually produce one of the most dynamic and complex amalgamations of chemistry ever created for human consumption: wine. With a nice label, a good story, and enough money, most consumers can be […]

TechCrunch Disrupt- Is it Worth it?

I attended TechCrunch Disrupt in San Fran this month, just wanted to share some quick thoughts about my first experience attending this event. As a start-up, my mission was to obviously get exposure for Tastry, however my main goal was to meet great people, connect and ultimately build mutually beneficial relationships. A bonus for me […]