It’s a Match! How to Use Your Customer’s Tastry Preferences in Marketing Campaigns
Crafting personalized marketing messages is imperative for any business, especially in the wine industry where opinions in wine can differ so greatly from person to person. In fact, the majority of consumers now expect that companies will be capable of anticipating their individual needs. Before you tackle generating personalized marketing messages, you have to learn […]
Revolutionary Tool Gives Winemakers New Visibility
The uniqueness and individuality of winemakers is a beautiful thing, and it is one of the many characteristics that make the wine industry so special. Because of their different palates and preferences, not all winemakers will like all wines. In the words of Steven DeCostca, Director of Winemaking for O’Neill Vintners and Distillers, “There may […]
Personalize Your Emails to Customers with Tastry Uncorked’s New Signularlized Marketing Feature
Traditional personalization marketing tactics are based on purchase history, abandoned cart, and even product page views. But what if you could improve upon these conventional strategies by generating personalized marketing messages based on knowing what wines your customers will actually like BEFORE they try them? Our original Tastry Uncorked software has achieved the first step […]
