For decades, the world of wine has revolved around the expert opinions of critics. These discerning palates held the power to catapult a wine into stardom or consign it to obscurity. Robert M. Parker Jr.’s introduction of the 100-point wine rating system in the 1970s marked a turning point, simplifying the evaluation of wines and […]
For many wineries, tasting rooms are a physical representation of their brand and a primary tool used to leave a lasting impression on their customers-– second to their wines, of course. Apart from the importance of leaving guests with a positive memory of your brand, tasting rooms are also one of the greatest sales conversion […]
Crafting personalized marketing messages is imperative for any business, especially in the wine industry where opinions in wine can differ so greatly from person to person. In fact, the majority of consumers now expect that companies will be capable of anticipating their individual needs. Before you tackle generating personalized marketing messages, you have to learn […]
From the moment you pick the grapes to when your bottled wine hits the shelf, there are a lot of hands that work tirelessly to produce an exceptional product. However, it’s not always easy for sales and marketing and winemaking teams to align on what they’re creating. For example, marketing might say something like, “Make […]
Traditional personalization marketing tactics are based on purchase history, abandoned cart, and even product page views. But what if you could improve upon these conventional strategies by generating personalized marketing messages based on knowing what wines your customers will actually like BEFORE they try them? Our original Tastry Uncorked software has achieved the first step […]
For many wineries the ongoing challenge of each vintage is to find, grow, and retain customers for those wines. Your main goals are turning visitors into buyers, turning buyers into members, and growing the lifetime value of each customer. The Role of the Tasting Room The tasting room is where the traditional route to customer […]
People over 45 years old make up almost 64% of wine sales in the U.S. (Statista). Unfortunately, the older generations are dwindling, and the wine industry must adapt to the demands of the younger generations. The tasting room model is becoming less sustainable as younger consumers are increasingly purchasing online. In fact, did you know […]
Working in sales or marketing at a winery, you have one of the hardest jobs in the industry.
Before Tastry, there have been few tools to help you accomplish your primary goal: identify which consumers will love which wines.