For many wineries, tasting rooms are a physical representation of their brand and a primary tool used to leave a lasting impression on their customers-– second to their wines, of course. Apart from the importance of leaving guests with a positive memory of your brand, tasting rooms are also one of the greatest sales conversion […]
RTDs (ready-to-drink beverages) have been deemed “the next opportunity” for the alcohol market. We see this with the growing amount of canned wine seltzers and cocktails offered by brands like Cutwater, Truly, and White Claw, just to name a few. A recent article by Brigid Mannarino discusses how Duckhorn and Decoy are among the few wine brands […]
For many wineries the ongoing challenge of each vintage is to find, grow, and retain customers for those wines. Your main goals are turning visitors into buyers, turning buyers into members, and growing the lifetime value of each customer. The Role of the Tasting Room The tasting room is where the traditional route to customer […]
People over 45 years old make up almost 64% of wine sales in the U.S. (Statista). Unfortunately, the older generations are dwindling, and the wine industry must adapt to the demands of the younger generations. The tasting room model is becoming less sustainable as younger consumers are increasingly purchasing online. In fact, did you know […]
Working in sales or marketing at a winery, you have one of the hardest jobs in the industry.
Before Tastry, there have been few tools to help you accomplish your primary goal: identify which consumers will love which wines.
Asda has launched a wine recommendation kiosk at its innovation store in Stevenage. Read more here.