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For many wineries, tasting rooms are a physical representation of their brand and a primary tool used to leave a lasting impression …
RTDs (ready-to-drink beverages) have been deemed “the next opportunity” for the alcohol market. We see this with the growing amount of canned …
Meghan Rech grew up in Sonoma County and graduated from the UC Davis Enology and Viticulture program, but, surprisingly, her path to …
The Background Since their first crush in 2008, Shale Canyon Wines has always been a unique, self sustaining and tight-knit family operation. …
In 2020, wildfires wreaked havoc on many of California’s vineyards, leaving an impression of smoke in some of the wine produced with …
We have some exciting news to share! Cameron Hughes of de Négoce has recently partnered with Tastry. Read more here.
Did you see Tastry CEO Katerina Axelsson's presentation at Unified? Learn more about Tastry's approach to consumer-based sensory science using novel chemistry and AI.
Crafting personalized marketing messages is imperative for any business, especially in the wine industry where opinions in wine can differ so greatly …
Six generations ago, the Giguiere family began farming in the Dunnigan Hills in Yolo County, a region that was long known for …
Dan Hooper, co-founder and chief creative officer at YesMore Creative, shares his experiences and views on the crossroads of AI and the …
From the moment you pick the grapes to when your bottled wine hits the shelf, there are a lot of hands that …
Known for its fun and engaging labels and displays, WarRoom Cellars focuses on delighting customers through creating inspirational moments around each of …
Katerina Axelsson, Tastry CEO and Founder, spoke alongside PurFresh at WIN Expo to explain the sensory effects of Purfresh’s ozone disaster recovery …
Our clients had some very insightful things to say this year as they reflected on the work we’ve done together. Each shared …
The uniqueness and individuality of winemakers is a beautiful thing, and it is one of the many characteristics that make the wine …
James Hall’s approach to winemaking has always primarily been focused on one thing: the vineyards he sources from. By sourcing from only …
“If you believe in reducing waste, expediting product development, mitigating failed product launches, and increasing consumer satisfaction, then Tastry is the solution …
Today, customers expect brands to stand up and tell them what they stand for. In fact, 70% of consumers insist brands take …
Award-winning wine journalist Chasity Cooper highlighted four wine-focused tech companies that are exploring new ways to connect with younger consumers, including Tastry. …
Traditional personalization marketing tactics are based on purchase history, abandoned cart, and even product page views. But what if you could improve …
Acquiring a new customer is anywhere from five to 25 times more expensive than retaining an existing one, according to research done …
Alex Remy is not only an accomplished winemaker, he’s a food scientist as well. Originally he started out in the chocolate industry …
David Beck, a blockchain and AI Economist, wrote a three part series on AI and the wine business. He interviewed many players …
As a winemaker, you’re a master chemist– even if your customers don’t know it. You leverage lifetimes of experience and expert intuition …
