Personalize Your Emails to Customers with Tastry Uncorked’s New Signularlized Marketing Feature
Traditional personalization marketing tactics are based on purchase history, abandoned cart, and even product page views. But what if you could improve upon these conventional strategies by generating personalized marketing messages based on knowing what wines your customers will actually like BEFORE they try them? Our original Tastry Uncorked software has achieved the first step […]
Crafting Wine Experiences That Convert: A Q&A with Janie Heuck from Brooks Winery
Acquiring a new customer is anywhere from five to 25 times more expensive than retaining an existing one, according to research done by Bain & Company. It’s obvious: it costs almost nothing to show an already engaged wine club member a new varietal that was just released in an email, compared to spending marketing dollars […]
Winemaker Spotlight: Alexandre Remy of Atlas Wine Co.
Alex Remy is not only an accomplished winemaker, he’s a food scientist as well. Originally he started out in the chocolate industry while studying at the University of Montpellier in the South of France, but his final internship in wine packaging would change the course of his career. During this internship, Alex had the opportunity […]
Food & Beverage Analytics: A Three Part Series on AI and Wine
David Beck, a blockchain and AI Economist, wrote a three part series on AI and the wine business. He interviewed many players within the wine and beverage industry including our very own Katerina Axelsson and Charles Slocum. His pieces include Why are wine critics afraid of AI? Wine – the only industry where critics are […]
Why Tastry’s Innovations Matter In Today’s Winemaking
As a winemaker, you’re a master chemist– even if your customers don’t know it. You leverage lifetimes of experience and expert intuition to annually produce one of the most dynamic and complex amalgamations of chemistry ever created for human consumption: wine. With a nice label, a good story, and enough money, most consumers can be […]
Winemaker Spotlight: Juan Munoz-Oca of Ste. Michelle Wine Estates
Hailing from Mendoza, Argentina, Juan Muñoz-Oca knew from a young age that the wine industry was where he belonged. His family members worked in wine, and he often found himself in the cellar alongside his grandfather. Now, Juan is the Chief Winemaker for Ste. Michelle Wine Estates. It’s an incredible responsibility stepping into that role […]
How O’Neill Vintners Saved $27,000 Using Tastry’s CompuBlend®
Learn how Steven DeCosta discovered a top-performing wine blend that would yield $27,000 in savings and the tool he used as his “guiding light.”
How To Sell Wines Your Customers Will Love With Palate Personalization
For many wineries the ongoing challenge of each vintage is to find, grow, and retain customers for those wines. Your main goals are turning visitors into buyers, turning buyers into members, and growing the lifetime value of each customer. The Role of the Tasting Room The tasting room is where the traditional route to customer […]
Ways Grape Growers Can Clear the Air To Combat Smoke Taint
Thomas Skernivitz over at Growing Produce brought together four companies including Tastry’s very own CEO, Katerina Axelsson, to discuss the topic of smoke taint. Read the discussion here.
Who Are These Younger Wine Consumers and How Can You Reach Them?
People over 45 years old make up almost 64% of wine sales in the U.S. (Statista). Unfortunately, the older generations are dwindling, and the wine industry must adapt to the demands of the younger generations. The tasting room model is becoming less sustainable as younger consumers are increasingly purchasing online. In fact, did you know […]
