Author: Tastry

Decanter: Into the future of American wine

The wide variety of wines on the market can present a hurdle for younger generations. Wine AI can break these barriers.

“As younger generations come to wine, the sheer variety (flavors, styles, regions) can present a hurdle. For wine enthusiasts, the differences in wine style and varieties keep us exploring. But new drinkers with limited budgets are hesitant to hand over hard-earned cash for something they may not wholly enjoy while learning the nuances of wine […]

How to Prepare for More Diverse Tasting Room Visitors

Use wine AI to prepare for more diverse tasting room visitors.

For many wineries, tasting rooms are a physical representation of their brand and a primary tool used to leave a lasting impression on their customers-– second to their wines, of course. Apart from the importance of leaving guests with a positive memory of your brand, tasting rooms are also one of the greatest sales conversion […]

How Winemakers Can Navigate the Challenges in the RTD Space

Tastry uses wine AI to help winemakers navigate challenges in the RTD Space.

RTDs (ready-to-drink beverages) have been deemed “the next opportunity” for the alcohol market. We see this with the growing amount of canned wine seltzers and cocktails offered by brands like Cutwater, Truly, and White Claw, just to name a few. A recent article by Brigid Mannarino discusses how Duckhorn and Decoy are among the few wine brands […]

Winemaker Spotlight: Meghan Rech of Castle Rock Winery

Meghan Rech of Castle Rock Winery shares her experiences in the wine industry and collaborating with Tastry.

Meghan Rech grew up in Sonoma County and graduated from the UC Davis Enology and Viticulture program, but, surprisingly, her path to winemaking wasn’t traditional. Despite growing up in wine country, she had no interest in the wine industry. Initially, Meghan studied Biological Sciences, with the goal of becoming a Pediatrician. Toward the end of […]

Smoke Taint: Here’s What You Need To Know

Here's what you need to know about using wine AI to mitigate smoke taint.

In 2020, wildfires wreaked havoc on many of California’s vineyards, leaving an impression of smoke in some of the wine produced with exposed fruit. Wineries not only had to sustain great losses within their portfolios, but also had to protect their reputation when mitigating how to use smoke tainted fruit. Many winemakers, including Keith Prader […]

It’s a Match! How to Use Your Customer’s Tastry Preferences in Marketing Campaigns

Crafting personalized marketing messages is imperative for any business, especially in the wine industry where opinions in wine can differ so greatly from person to person. In fact, the majority of consumers now expect that companies will be capable of anticipating their individual needs. Before you tackle generating personalized marketing messages, you have to learn […]