“As younger generations come to wine, the sheer variety (flavors, styles, regions) can present a hurdle. For wine enthusiasts, the differences in wine style and varieties keep us exploring. But new drinkers with limited budgets are hesitant to hand over hard-earned cash for something they may not wholly enjoy while learning the nuances of wine […]
For many wineries, tasting rooms are a physical representation of their brand and a primary tool used to leave a lasting impression on their customers-– second to their wines, of course. Apart from the importance of leaving guests with a positive memory of your brand, tasting rooms are also one of the greatest sales conversion […]
RTDs (ready-to-drink beverages) have been deemed “the next opportunity” for the alcohol market. We see this with the growing amount of canned wine seltzers and cocktails offered by brands like Cutwater, Truly, and White Claw, just to name a few. A recent article by Brigid Mannarino discusses how Duckhorn and Decoy are among the few wine brands […]
Meghan Rech grew up in Sonoma County and graduated from the UC Davis Enology and Viticulture program, but, surprisingly, her path to winemaking wasn’t traditional. Despite growing up in wine country, she had no interest in the wine industry. Initially, Meghan studied Biological Sciences, with the goal of becoming a Pediatrician. Toward the end of […]
The Background Since their first crush in 2008, Shale Canyon Wines has always been a unique, self sustaining and tight-knit family operation. Brothers Keith and Tim Prader currently run winery operations. Shale Canyon Wines prides themselves in being a 100% “off grid” photovoltaic solar powered facility in the Arroyo Seco AVA that follows rigorous sustainable […]
In 2020, wildfires wreaked havoc on many of California’s vineyards, leaving an impression of smoke in some of the wine produced with exposed fruit. Wineries not only had to sustain great losses within their portfolios, but also had to protect their reputation when mitigating how to use smoke tainted fruit. Many winemakers, including Keith Prader […]
We have some exciting news to share! Cameron Hughes of de Négoce has recently partnered with Tastry. Read more here.
Did you see Tastry CEO Katerina Axelsson’s presentation at Unified? Learn more about Tastry’s approach to consumer-based sensory science using novel chemistry and AI.
Crafting personalized marketing messages is imperative for any business, especially in the wine industry where opinions in wine can differ so greatly from person to person. In fact, the majority of consumers now expect that companies will be capable of anticipating their individual needs. Before you tackle generating personalized marketing messages, you have to learn […]
Pioneering Grape Growing in a New Region: Spotlight on John Giguiere, Dan Cederquist, and Pat Kane of Matchbook Wine Company
Six generations ago, the Giguiere family began farming in the Dunnigan Hills in Yolo County, a region that was long known for ranching. When it came time for John Giguiere to continue his family’s farming tradition in 1983, he boldly pioneered the development of a vineyard and winery on his family’s land. Alongside his wife […]