How to Align Your Winemaking, Sales, and Marketing Teams
From the moment you pick the grapes to when your bottled wine hits the shelf, there are a lot of hands that work tirelessly to produce an exceptional product. However, it’s not always easy for sales and marketing and winemaking teams to align on what they’re creating. For example, marketing might say something like, “Make […]
Building Wine Brands People Love: Spotlight on Andrew Nelson, President of WarRoom Cellars
Known for its fun and engaging labels and displays, WarRoom Cellars focuses on delighting customers through creating inspirational moments around each of their wines. “Evoking emotion is key for a brand,” says Andrew Nelson, WarRoom Cellars’ president. Andrew harnessed his entrepreneurial spirit in the alcohol and beverage industry from a young age. He went from […]
Live at WIN Expo: Analyzing Flavor Changes and Consumer Preferences in Wines Treated with Ozone
Katerina Axelsson, Tastry CEO and Founder, spoke alongside PurFresh at WIN Expo to explain the sensory effects of Purfresh’s ozone disaster recovery solution that Tastry AI analyzed. Watch the video here.
2022 Year in Review
Our clients had some very insightful things to say this year as they reflected on the work we’ve done together. Each shared their unique perspective on how incorporating Tastry’s technology has unlocked new visibility, enabling new outcomes that were previously inaccessible, and what that could mean for the wine industry as a whole. Tastry’s 2022 […]
Revolutionary Tool Gives Winemakers New Visibility
The uniqueness and individuality of winemakers is a beautiful thing, and it is one of the many characteristics that make the wine industry so special. Because of their different palates and preferences, not all winemakers will like all wines. In the words of Steven DeCostca, Director of Winemaking for O’Neill Vintners and Distillers, “There may […]
Winemaker Spotlight: James Hall of Patz & Hall
James Hall’s approach to winemaking has always primarily been focused on one thing: the vineyards he sources from. By sourcing from only small, cream-of-the-crop vineyards that produce high-quality fruit and then manipulating that fruit as little as possible from harvest to bottle, James’ winemaking strategy has remained tried and true. James Hall originally met Donald […]
How Tastry is Teaching a Computer How to Taste
“If you believe in reducing waste, expediting product development, mitigating failed product launches, and increasing consumer satisfaction, then Tastry is the solution for your brand.” -Katerina Axelsson, CEO and Founder of Tastry TastryAI is a cost saving SaaS solution that can virtually test new products or formulations before they hit the market and match specific […]
Taking a Stand with Wine as a Conduit for Change: a Q&A with Jill Osur at Teneral Cellars
Today, customers expect brands to stand up and tell them what they stand for. In fact, 70% of consumers insist brands take a stand for issues they care about (SproutSocial). In our recent spotlight, we had the pleasure of meeting with Jill Osur, CEO and President of Teneral Cellars, to discuss her journey in the […]
Can Tech Bridge the Gap with Millennial Wine Consumers?
Award-winning wine journalist Chasity Cooper highlighted four wine-focused tech companies that are exploring new ways to connect with younger consumers, including Tastry. Take a look here.
Personalize Your Emails to Customers with Tastry Uncorked’s New Signularlized Marketing Feature
Traditional personalization marketing tactics are based on purchase history, abandoned cart, and even product page views. But what if you could improve upon these conventional strategies by generating personalized marketing messages based on knowing what wines your customers will actually like BEFORE they try them? Our original Tastry Uncorked software has achieved the first step […]
