Beyond Critic Scores: Navigating the Evolving Landscape of Wine Preference
For decades, the world of wine has revolved around the expert opinions of critics. These discerning palates held the power to catapult a wine into stardom or consign it to obscurity. Robert M. Parker Jr.’s introduction of the 100-point wine rating system in the 1970s marked a turning point, simplifying the evaluation of wines and […]
Harvest Discount – 15% off Wine Sample Analysis
Now through October, take advantage of our harvest discount on Tastry’s analysis of finished, tank, and barrel samples. Receive visibility on all 96 Tastry characteristics: Standard Chemistry (15) Oak (10) and Perceptual Oak (10) Phenolics (12) Fruit/Esters (9) Terpenes & Norisoprenoids (6) Higher Alcohols (10) Aldehydes (3) Smoke Markers (6) Brett Markers (2) Flavor Chemistry […]
Crafting Exceptional Wines Rooted in History: Spotlight on Travis Maple of Airfield Estates Winery
Travis Maple got his start in winemaking working on the bottling line at Chateau Ste. Michelle when he was just 19 years old. Completely fascinated by how you can transform the humble grape into an exceptional drink, Travis developed a passion for the winemaking process. This passion and innate curiosity inspired Ste. Michelle’s CEO to […]
The Grape Depression: Overcoming the Decrease in Wine Sales
Since 2022, wine sales have gone down by 3%, according to Wine Business. There are many speculations as to why wine sales are moving in a downward direction, and the San Francisco Chronicle has a great way of simplifying an overarching message in many of the theories: young people are drinking less wine, and wellness […]
An Alchemist of Sensory Experiences: Spotlight on Hal Landvoigt of Precept Wine
Ever since Hal Landvoigt had his first sip of wine, he was determined to learn more. He started volunteering at a wine shop in the hopes that they would teach him about wine in return– and he got just that. Now the Director of Winemaking at Precept, Hal loves innovation, smart packaging, and the science […]
The Vint Podcast: Teaching a Computer to Taste with Tastry
Brady Galanko and Billy Weller of the Vint Podcast met with Tastry CEO and Founder Katerina Axelsson to talk about technology and the wine industry generally, as well as how AI and machine learning can impact the industry for the benefit of businesses and consumers. Listen here.
Decanter: Into the future of American wine
“As younger generations come to wine, the sheer variety (flavors, styles, regions) can present a hurdle. For wine enthusiasts, the differences in wine style and varieties keep us exploring. But new drinkers with limited budgets are hesitant to hand over hard-earned cash for something they may not wholly enjoy while learning the nuances of wine […]
How to Prepare for More Diverse Tasting Room Visitors
For many wineries, tasting rooms are a physical representation of their brand and a primary tool used to leave a lasting impression on their customers-– second to their wines, of course. Apart from the importance of leaving guests with a positive memory of your brand, tasting rooms are also one of the greatest sales conversion […]
How Winemakers Can Navigate the Challenges in the RTD Space
RTDs (ready-to-drink beverages) have been deemed “the next opportunity” for the alcohol market. We see this with the growing amount of canned wine seltzers and cocktails offered by brands like Cutwater, Truly, and White Claw, just to name a few. A recent article by Brigid Mannarino discusses how Duckhorn and Decoy are among the few wine brands […]
Winemaker Spotlight: Meghan Rech of Castle Rock Winery
Meghan Rech grew up in Sonoma County and graduated from the UC Davis Enology and Viticulture program, but, surprisingly, her path to winemaking wasn’t traditional. Despite growing up in wine country, she had no interest in the wine industry. Initially, Meghan studied Biological Sciences, with the goal of becoming a Pediatrician. Toward the end of […]
