About Us

We are a sensory sciences company that uses advanced chemistry, machine learning and artificial intelligence to match consumers to products they will love.

Americans didn’t have the same cultural history of growing up with wine in the household that Europeans did. Like many things that washed up on our shores, we recreated it in our own image. Early on we disrupted the wine industry by turning it from an elite experience into a democratized one graded on a 100-point scale.

It’s been only two generations since the first Americans of drinking age competed with the rest of the world to challenge a revered tradition. Two generations later, however, we’ve also seen the greatest shifts in how we consumers choose to select products and purchase them. The overwhelming selection available at our fingertips has resulted in both analysis paralysis and fickle brand loyalties.

So Tastry set out to disrupt the wine industry again.

We Make Everyone a Wine Lover

We changed the perception of wine as an elite product that discouraged consumers. Instead of being judged for not appreciating products rated highly by someone else, we expose all wine lovers and newbies to wines based on ratings produced by unique palate survey answers.

We recognized that younger generations often prefer other, more contemporary beverages to wine, so we created our experiences to make their first exposure to wine as good as it could possibly be. We suggest wines to them we know they will love - a unique feature in this industry that increases wine trials.

We Help Wineries Grow

We found that small and medium-sized producers struggled to be seen among the corporate giants who dominate distribution and digital channels. This led to the creation of an in-winery experience that powers virtual tasting of the complete line of that producer’s product.


We also saw producers who didn’t have the resources to fine tune their wines for the public’s palates, so we advanced the craft of winemaking by complementing the artistry of individual winemakers with flavor chemical analyses that predict how successfully wines will perform in the market.

We Streamline Shopping

We saw a need for a less overwhelming experience when trying to pick the right products at the store. Since shoppers prefer personalized interactions, we created in-store and online services that demystify and guide selection based on recommendations that align with their unique individual tastes.


In partnership with producers, we provided a marketplace for wines where advertising dollars and marketing teams don’t define a winery’s success. Consumers connect to wineries around the United States based only on how much they will enjoy their wines.

 

 

Tastry is Turning Heads Around the Globe

We're not only in the wine industry, but in other sensory-based markets such as food and fragrances. Tastry’s unique technology has created a new category for AI. 

OUR FOUNDER

Founder, Katerina Axelsson, is a graduate of Cal Poly with a B.S. in Chemistry. While in school, Katerina worked at a custom-crush facility and noticed that one of their batches imprinted with two different labels received drastically different industry scores: it was then that she knew there had to be a more science-based way to score wine. Thus, Tastry was born. Over the next three years, she taught a computer how to taste.

Katerina Axelsson, CEO of Tastry
Tastry CEO and Sensory Sciences Visionary, Katerina Axelsson

THE LEADERSHIP TEAM

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Charles Slocum


CBO, Co-Founder

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Jeff Campbell


VP of Growth

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Alexa Buerger


Wine Consumer Liaison

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Elan Timmons


COO, VP of Investor Relations, Co-Founder

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Timothy Scott


VP of Digital, Co-Founder

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Eric Thorndyke


VP of Software Development, Co-Founder

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Alex Dekhtyar


Chief Data Scientist, Co-Founder