Our CEO, Katerina Axelsson, introduces you to Tastry and what sets us apart.
We Make Everyone a Wine Lover
We changed the perception of wine as an elite product that discouraged consumers. Instead of being judged for not appreciating products rated highly by someone else, we expose all wine lovers and newbies to wines based on ratings produced by unique palate survey answers.
We recognized that younger generations often prefer other, more contemporary beverages to wine, so we created our experiences to make their first exposure to wine as good as it could possibly be. We suggest wines to them we know they will love - a unique feature in this industry that increases wine trials.
We Help Wineries Grow
We found that small and medium-sized producers struggled to be seen among the corporate giants who dominate distribution and digital channels. This led to the creation of an in-winery experience that powers virtual tasting of the complete line of that producer’s product.
We Streamline Shopping
We saw a need for a less overwhelming experience when trying to pick the right products at the store. Since shoppers prefer personalized interactions, we created in-store and online services that demystify and guide selection based on recommendations that align with their unique individual tastes.
We're not only in the wine industry, but in other sensory-based markets such as food and fragrances. Tastry’s unique technology has created a new category for AI.
Founder, Katerina Axelsson, is a graduate of Cal Poly with a B.S. in Chemistry. While in school, Katerina worked at a custom-crush facility and noticed that one of their batches imprinted with two different labels received drastically different industry scores: it was then that she knew there had to be a more science-based way to score wine. Thus, Tastry was born. Over the next three years, she taught a computer how to taste.
THE LEADERSHIP TEAM
VP of Growth
Wine Consumer Liaison
COO, VP of Investor Relations, Co-Founder
VP of Digital, Co-Founder
VP of Software Development, Co-Founder
Chief Data Scientist, Co-Founder