2023 Year in Review

In a year of notable shifts and challenges, the wine industry has showcased its resilience and innovation. From evolving consumer preferences to heightened competition and supply chain disruptions, these challenges have spurred introspection and highlighted our industry’s adaptability. Despite the uncertainties, these changes also offer opportunities for growth and innovation. Together, we will navigate these challenges, fueled by our collective commitment to progress, steering the wine industry toward a brighter and more sustainable future.

As we reflect on the past year, we express our sincere appreciation to the visionary clients who have embraced Tastry’s advanced technology, enabling us to explore new frontiers within the ever-evolving wine industry. It’s a privilege to work with such remarkable winemakers, and here we’re highlighting what a few had to say about their experience incorporating Tastry’s technology into their process, and what that could mean for the wine industry as a whole.

Tastry’s 2023 Year in Review highlights our clients’ mastery over their craft as they forge new pathways using the innovations available to them.

Hal Landvoigt - Precept Wine

Hal Landvoigt

Precept Wine

Tastry can provide data that is parsed enough so that we can look at it and learn things about our consumers based on other wines out on the market. That gives us the ability to look at a broader population because having 10,000 people all taste my wine and tell me how it was going to perform would be great, but it wouldn’t be realistic without Tastry. What I love about Tastry CompuBlend® is there are multiple different options that allow me to decide on my own which of those options resonates with me the most. It’s a tool to help get your wine where you want it to be and can help establish a baseline for the years to come. Tastry helps you understand what your baseline wine is and how to bring your wine to that same place.”

Meghan Rech - Castle Rock Winery

Meghan Rech

Castle Rock Winery

If we had to pull wine from the bulk market to supplement our blend, the Tastry Bulk Marketplace can be a timesaving game-changer by helping us find the variety and the specific attributes we are looking for. Right now, I have 50 bulk samples I have to taste through, but only four or five will probably end up being a fit for our program. I don’t mind having help from a computer. I think it’s amazing. I don’t feel like it takes the artistic piece out of winemaking either. It’s just giving you an idea as a starting point that allows you to build confidence in your decision-making.

Travis Maple

Airfield Estates Winery

Tastry provided blend options I would have never thought of using. That tool was very eye-opening. The comparative analysis allows us to select several different wines to see how we match up against competitors. Then we can improve our winemaking to improve the performance of that blend against competitors. We were able to evaluate the performance of our Cabernet Sauvignon against competitors and match ourselves with a certain demographic through Tastry. By seeing these new tools in my winemaker toolbox that Tastry has to offer, I created a wine that would probably score 93 or 94 points.

Virginia Usher

Mendocino Wine Co.

So far Tastry has been a gauge for me and a communication tool for ownership and myself. It has also helped fill voids with information that I didn’t have access to before. For example, I had a situation where I needed to determine if a batch of grapes contained any unusual compounds that shouldn’t be there. Ordinarily, this would involve sending samples to a specialized lab, likely out of state, for a comprehensive GC Mass Spec analysis, which would provide an exhaustive list of compounds in the juice. However, I didn’t need to know all of that information. What I really needed to know was which compounds were abnormal and how much of them were there. When I shared this problem with Bruce, he suggested that the system could be tailored to address precisely that. It was a moment when I realized how the platform could genuinely help people. It bridged a communication gap and addressed a specific void in our process. I genuinely appreciate how Tastry is actively working to identify and fill these gaps, which makes it a valuable resource.

Eric Von Krosigk

Frind Estate Winery

Tastry is a fabulous program that completes what we do…we’ve gone into depth on soils, grapes, weather, watering, and winemaking, but that’s right in the middle of the story, and Tastry takes us to the end of the story which is what’s happening in the market. In the end, it’s all about, ‘How do we get and keep the market, and then what does that data look like?’ Tastry helps us understand the end-user or wine consumer in different markets. It’s complicated in the markets, you know, and I always knew the markets were different, as far as flavor profiles and what people prefer.

Pat Kane

Matchbook Wine Company

On the marketing side, Tastry could help us identify price points and what our potential consumer base would look like. We’ve analyzed a couple of our products with Tastry, and the data indicated that our price might be too low. Based on what we discovered from Tastry, we found that our wines would appeal to a certain consumer which could lead us to rebrand when we come out with new items.

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