The World’s Most Innovative Sensory Sciences Company

We match the products to people using chemistry, machine learning and every person’s individual palate.

Meet Tastry

The sensory sciences company that matches products to people

With patent-pending artificial intelligence we identify shopper preferences. Our consumer-friendly technologies, analytical chemistry and machine learning provide the most accurate product recommendations available anywhere.

Our Customers

Wine Lovers

We help people discover wines that match their unique tastes. Our brief survey pinpoints the chemistry of their individual palates, then recommends a wine they will love for themselves, for a friend, or any special occasion. Tastry even shows the best food pairing to go perfectly with their selection!


We help winemakers improve their wines before they hit the market through comprehensive chemical analysis. Combining this with target consumer palate data, we can even predict how well a wine will perform at different price points.


Customers use our digital surveys or in-store kiosks to find products they’ll love that match store inventory. Retailers get invaluable consumer preference and product mix performance data in easy-to-understand digital dashboards.

bottlebird: powered by tastry

Find new favorites anywhere you are

The BottleBird app, powered by Tastry, is your perfect companion on your journey to find your unique place in the wine world. Whether at a winery, restaurant, bar or store, get personalized purchase recommendations, dive deep into a wine’s chemistry, find a food pairing, or pick the perfect gift for your loved ones. Download the BottleBird app and get started discovering wine you’ll love. Or visit to learn more.


Explore recent industry news, thoughtful articles, and Tastry advancements

UST Launches UST AiSense – an AI-led Sensory Solution that Makes Hyper-personalized Shopping Recommendations for Wine, Beer and Food

ALISO VIEJO, Calif., Jan. 6, 2022 /PRNewswire/ — UST, a leading digital transformation solutions company, has officially launched UST AiSense, a cutting-edge AI-led solution powered…

Tastry Launches “Tastry Uncorked,” A Personalized AI Recommender for E-Commerce

SAN LUIS OBISPO, Calif., Dec. 13, 2021 /PRNewswire/ – Tastry, a leading sensory sciences company, has announced today that it has officially launched Tastry Uncorked,…

Does a Wine’s Taste Represent the Next Frontier in Digital Personalization?

Retail Touchpoints wrote a piece about product recommendation in a market where more and more products are being introduced and…

Tastry CEO, Katerina Axelsson, speaks on podcast Life Between the Vines

Listen in on the podcast Life Between the Vines episode 464 with Tastry CEO, Katerina Axelsson, to find out more…

Choose wines to your liking without even opening the bottle: launches with Tastry powered wine recommender launched a new feature called wineMatcher powered by Tastry. Read more here

AI that can ‘taste wine’ helping detect smoke taint in wineries affected by Cali fires

The Drinks Business caught up with Tastry about smoke taint detection and predicting consumer perception. Read more here

Wallstreet Journal: Winemakers Tap Artificial Intelligence to Salvage Grapes as Wildfires Rage

The Wallstreet Journal published an article about how Tastry is helping winemakers with smoke damage as wildfires rage on. Read…

Tastry Launches AI-Assisted Smoke Impact Analysis Program with Oak Wise for California Winemakers

SAN LUIS OBISPO, Calif., Aug. 11, 2021 /PRNewswire/ – Tastry, a leading sensory sciences company, has announced today that it is working in…

Falstaff Magazine teases Tastry’s Europe expansion

Continuing our European coverage, Falstaff Magazine speaks about Tastry’s artificial intelligence and CompuBlend™ technology coming to Europe later this year….

Meininger’s Weinwelt: Artificial Intelligence and Sensory Technology

Better brush up on your German! Meininger’s Weinwelt (Meininger’s World of Wine), a German magazine, put out an article on…

Orchard and Vine: AI Enters the Wine Tasting World

Orchard and Vine Magazine sets their sites on Tastry.   Read more here.

The Drinks: AI wine tasting tech ‘Tastry’ hits Europe this year

Tastry is expanding to Europe! Find out more here

WBM: For 9,000 Years, the Process of Winemaking has Stayed the Same. Tastry’s AI Tech is About to Change That

Since 4,000 BCE, the process of winemaking has largely stayed true to its romantic origins. Swaths of green valleys and…

CNN’s Tom Page speak with Tastry CEO, Katerina Axelsson, on the origin of Tastry and the company’s innovations. Read more…

50 Best has been ranking bars and restaurants for years, but 50 Next celebrates the people that will be changing…

Tastry announces immediate availability of enhanced panels for smoke taint detection

Tastry™, industry leader in sensory science, is announcing immediate availability of new rapid panels for detection of smoke taint. To complement…

ASDA Stevenage store tests Wine Recommendation Kiosk

Asda has launched a wine recommendation kiosk at its innovation store in Stevenage. Read more here.

Tastry offers 2-day Smoke Taint test for California wines — Unique Sensory Technology for flavor is leveraged to help California winemakers

October 8, 2020 (San Luis Obispo, Calif.) Tastry ™, the leading sensory science company, is now taking reservations for smoke taint testing…

Tastry ™, the leading sensory sciences company, is leveraging their state-of-the-at laboratories to assist farmers and winemakers in identifying the…

MANCHESTER, N.H.–(BUSINESS WIRE)– Yahyn™, and Tastry, the revolutionary sensory science company, announced a new partnership, starting immediately. The relationship will allow Yahyn…

Wine Business Monthly: Program Announced to Aid Artisan Wineries in the U.S.

Tastry announced PAVE (Protecting Artisan Vintners through E-commerce), an initiative to quickly grow wine sales for boutique brands during this time of crisis when tasting rooms across the country are closed for the foreseeable future.

A Roundup of Fundraisers, Wine Donations, Virtual Tastings, and More

Tastry’s Founder and CEO talks retail tech, wine tech, and the future of Tastry with Matt Kettmann of Wine Enthusiast

LOS ANGELES – October 26, 2018 – The Center for Advancing Retail & Technology (CART) today announced Tastry as a finalist of the…

Tastry & Aila Team up in Strategic Partnership Revolutionizing the in-store buying experience TASTRY has entered into a strategic partnership…

I attended TechCrunch Disrupt in San Fran this month, just wanted to share some quick thoughts about my first experience…

San Luis Obispo, CA, September 17, 2018 –(– Bottlefly announced today that effective immediately the company will change its brand…