Get to the heart of what consumers want

Tastry empowers winemakers and retailers by providing unparalleled visibility between your wine’s chemistry and how consumers will perceive it.

TRUSTED BY LEADING WINEMAKERS AND RETAILERS ACROSS THE COUNTRY

What is Tastry?

Tastry is a technology that predicts which wines an individual is going to like before they try them, using two proprietary data sets: wine’s chemistry and a database of 248 million consumer palates.

We work with wineries and retailers of all sizes

Winemaking & Production

Unlock key insights that show your wine’s chemistry and predicted performance. Get assurance that your wine will sell before it hits the market or suggestions for how to outperform the competition.

Winery Sales, Marketing & DTC

Get invaluable customer preference and product performance data. Execute hyper-targeted marketing campaigns with personalized messages based on your customers’ individual palates.

Retailers

Identify your customers among millions of consumers in the U.S. Optimize your inventory using real-time consumer data. Increase shopper confidence at the point of purchase.

Get insights on your wine like never before

AS FEATURED IN

“…Tastry has completely rethought the way taste and flavor-based products are sold.”

“The potential for Axelsson’s invention to change wine-buying is mind-boggling, with additional promise for applications in the worlds of beer, cannabis, perfume and more.”

“California-based Tastry is an innovative startup that is teaching computers how to taste wine. The secret is a proprietary mix of machine learning, sensory science, and analytical chemistry.”

“A kiosk from Tastry, designed for grocery or liquor stores, uses a series of questions to pick the best wine for your palate.”

“What sets Tastry apart from other companies that track consumer preferences is it uses both chemistry and machine learning.”

What Our Clients Say

As the distribution system becomes more consolidated, getting your wine to market is a bigger challenge.

Tastry lets you go to a wine retailer and present the data on your wine and how it can target a specific group of people precisely as well as other groups. It reinforces the message of the brand and takes it from subjective to objective and empowers people to make decisions based on other things than critic scores.